SuperSpeed USB branding is no longer used by USB-IF.

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In 2007, when SuperSpeed USB was introduced, the branding made sense as a differentiator. The term was introduced along with USB 3.0

The term was introduced along with USB 3.0. which increased the maximum data transfer rate from USB 2.0's meagre 0.48Gbps to 5Gbps. 

Customers could choose from three different SuperSpeed USB connector types by 2022, along with the USB4 standard, which may be faster.

Looking ahead, USB products will continue to have varying performance capabilities while maintaining a consistent aesthetic,

but there is at least one point on which we can all agree: "SuperSpeed" is no longer a useful differentiator.

By 2019, the USB-IF, which creates USB standards, had renamed USB 3.0 to USB 3.1 Gen 1, USB 3.1 to USB 3.1 Gen 2, USB 3.2 to USB 3.2 Gen 2x2, and SuperSpeed branding already felt fairly unremarkable.

By 2019, the USB-IF, the organisation that develops USB standards, had changed the names of USB 3.0, USB 3.1, USB 3.2, and SuperSpeed to something more generic

 The group advised vendors to label products with "SuperSpeed USB" followed by the top speed rather than the specification name in order to make things easier for customers

The USB-IF now suggests that packaging and logos for USB-C cables display both the maximum data transfer rate and power delivery.

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